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segmentation-analysis

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Through segmentation analysis, we aim to uncover meaningful patterns within this data to better understand and target different customer segments. This could involve using techniques such as clustering algorithms like k-means or hierarchical clustering to group customers with similar attributes together.

  • Updated Feb 24, 2024
  • Jupyter Notebook

An analytical study on Netflix's decline in total subscribers, utilizing existing data and an online questionnaire to understand user preferences and segment audiences. Our analysis led to various recommendations and marketing strategies based on quantitative results and managerial usefulness.

  • Updated Mar 24, 2023

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